RockitBoost

RockitBoost

RockitBoost is now a platform where anyone who sells products online, including on Amazon or Shopify marketplaces, can find a social media influencer to promote their business. On the opposite end, influencers can find products to promote and track their earnings.

I was tasked with running a one-man show when it comes to establishing the MVP's concept and defining the user experience.

CLIENT

rockitboost

ROLE

product manager & designer

year

2020

seller × influencer

I was introduced to the client, who was looking to develop a product that would make it easier to connect sellers (anyone who sells anything online) and digital marketers (aka influencers).

The reason they wanted to develop something like this was because the client was in the retail business and also relied on influencers to boost their products' online sales. They had to manage the financial side of working with influencers by hand: keeping track of commissions, number of sales, and refunds.

Before, it was hard to keep track of sales from influencers, tough to find the right people to promote products, and unclear how much influencers were getting paid.

Sellers could see how well their products are selling and find out where they're most popular.

Influencers could decide how much money they want to make from promoting a product.

Sellers could see how well their products are selling and find out where they're most popular.

Influencers could decide how much money they want to make from promoting a product.

Campaign creation

We designed a multi-step process for sellers to add new campaigns. The UI included fields for uploading campaign images, adding descriptive text, and inserting media links such as YouTube videos, ensuring that sellers could create rich, engaging campaign pages that aligned with their brand image.

Campaign creation

We designed a multi-step process for sellers to add new campaigns. The UI included fields for uploading campaign images, adding descriptive text, and inserting media links such as YouTube videos, ensuring that sellers could create rich, engaging campaign pages that aligned with their brand image.

Campaign creation

We designed a multi-step process for sellers to add new campaigns. The UI included fields for uploading campaign images, adding descriptive text, and inserting media links such as YouTube videos, ensuring that sellers could create rich, engaging campaign pages that aligned with their brand image.

Campaign creation

We designed a multi-step process for sellers to add new campaigns. The UI included fields for uploading campaign images, adding descriptive text, and inserting media links such as YouTube videos, ensuring that sellers could create rich, engaging campaign pages that aligned with their brand image.

Newsletter Customization

Offering sellers the ability to order targeted newsletter services to influencers, complete with selectable categories and regions, ensuring their campaigns reached the right audience.

THE OUTCOME

Crafting RockitBoost's MVP was a multifaceted challenge that demanded a deep understanding of the client's industry, the needs of the users, and the technological landscape. Bridging the gap between sellers and influencers, RockitBoost stands as a testament to the power of user-centered design and strategic problem-solving. The project not only solved the client's immediate needs but also paved the way for more streamlined, transparent, and efficient industry practices.

NEXT: SBER

NEXT: SBER

NEXT: SBER

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