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GRAPHIC DESIGN AND ILLUSTRATION FOR R_KEEPER

GRAPHIC DESIGN AND ILLUSTRATION FOR R_KEEPER

R_Keeper is a marketing platform for restaurants. As part of their content marketing efforts, my goal was to develop an illustration style for use in the blog and other external communications.

CLIENT

r_keeper

ROLE

graphic designer

year

2020

THE BRIEF

During the initial discovery with the client it was found that they prefer collage-style illustrations with these references: 1, 2, 3. All of the references had similar style, with illustrations being compounded from multiple objects into a single composition.

What made R_Keeper different from the platforms they listed as references is their limited color palette, which posed a challenge that was overcome by suggesting to always turn source images into duo-tones.

The proposed style was accepted by the client after the first iteration, without any changes.