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While AliExpress has international success among customers, their new efforts are targeted towards sellers. In order to show how easy it is to sell products on the platform, Ali started a blog for which a new illustration style had to be developed.
CLIENT
ALIEXPRESS (ALIBABA)
ROLE
GRAPHIC AND WEB DESIGNER
year
2019
THE BRIEF
When I joined the project, the client already had another agency they were working with. While the illustrations I proposed did not have to completely match the already started by the other agency design efforts, they still had to be on brand.
After the initial client discovery, I proposed a comic book-like illustration style.
This, however, was not quite what the client was looking for. The main areas for improvement were removing the overlay texture, speech bubbles and a complicated background. After presenting the results of the second iteration the style was agreed upon.
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